A barrier that most small businesses face is building their customer base. It can be difficult to attract new customers and get that initial cash flow and sales flowing. Once you have established yourself as a successful business, growing your customer base becomes easier. However, you must overcome that initial hurdle. In this article, we look at 5 simple ways you can attract new customers as a small business owner.
1. Create A Referral Scheme
Referral schemes are quite effective in today’s online world. This is because everyone involved benefits. The referrer usually gets some type of benefit, as does the person being referred. Also, you as a business benefit from repeat custom, and new customers.
Your referral scheme should be clearly visible on your website, and you should also promote in via your social media outlets. Also, it should offer some type of benefit to the existing customer and new customer, such as a discount.
2. Use branding effectively
Branding can also help attract new customers. This is the process of creating a strong brand presence and ensuring that people recognize who you are, and what you do.
3. Advertise on social media
For small businesses, social media is your friend! Websites like Instagram and Facebook have the potential to reach thousands of new customers for a relatively limited expense and effort.
Consider creating business profiles on some of these platforms. You can then look at creating interesting content and posting regularly to build your following. As your followers grow, you can expect an increase in new customers.
The key is to be consistent and create content that customers will find interesting. Find trending topics to talk about in your posts, but also include links to your products and website. Also, include images and other multimedia as opposed to just paragraphs of text.
4. Offer new customer discounts
Another simple trick is to provide discounts! However, these should only be new customer discounts. Nothing attracts a potential customer more than an exciting discount for their first purchase, for example.
This is a tried and tested method that many businesses use today. For example, many VPN providers offer several months subscription for free, or at a reduced price. This lets new customers sample your products, and hopefully continue as a paying customer afterward.
5. Improve organic SEO on your website
Search Engine Optimization is something that helps boost your ranking for keywords on search engines like Google and Bing. There are many simple things you can do to improve your SEO, and thus hopefully improve your visibility to potential customers searching for your products.
Firstly, you should research keywords that your potential customers are likely to search for. Next, you can incorporate these into your web content in areas such as META tags, page titles, headers, and image Alt tags.
Start Building Your Customer Base Today and Attract More Business
We hope you have found this guide useful. Attracting new customers is vital to the longevity of your business. Without a steady influx of new customers, you may struggle to grow and maintain a steady cash flow. As you can see, there is a host of simple things you can do such as improving SEO, offering new customer discounts, and using social media.
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