Business & Entrepreneurship

How Makeup Brands Use Affiliate Marketing to Grow Their Business

Over the past 10 years, the internet’s growth and reach has grown immensely, has given careers to many internet personalities and has helped establish multiple multi-million businesses. With that said, the growth of internet personalities and makeup brands are in a definite symbiotic relationship where both have monetary benefits. These benefits include increased brand recognition, …

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5 Simple Ways to Attract New Customers for Your Small Business

A barrier that most small businesses face is building their customer base. It can be difficult to attract new customers and get that initial cash flow and sales flowing. Once you have established yourself as a successful business, growing your customer base becomes easier. However, you must overcome that initial hurdle. In this article, we …

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5 Women Who Have Shaped Influential Global Brands

For decades, women have been trailblazers and waymakers as entrepreneurs in a variety of fields. From Estée Lauder, who started her cosmetics firm in the 1940s, to Ruth Fertel, who aspired to open the greatest steakhouse in the world—Chris Ruth’s Steak House—women entrepreneurs have proven that they can overcome economic and business constraints to achieve …

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Marketing Trends to Watch in 2021/2022

Artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were previously considered far-fetched notions. These cutting-edge digital marketing strategies are now among most business owners’ top objectives for 2021 and into 2022.  If your company wants to be competitive in today’s online environment, it needs to adapt to the quickly changing digital marketing landscape. …

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How “Competition Monitoring” Can Help Your Business

Competition in the marketplace is beneficial to both consumers and businesses. Even if a company has an excellent internal strategy, it might still be challenged by rivals.  If a restaurant provides the greatest spaghetti in town, it may believe that business should be soaring. Shouldn’t that be TRUE…if they have the best product (in this …

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