Artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were previously considered far-fetched notions. These cutting-edge digital marketing strategies are now among most business owners’ top objectives for 2021 and into 2022.
If your company wants to be competitive in today’s online environment, it needs to adapt to the quickly changing digital marketing landscape. Professionals who desire a career in digital marketing must keep up with the newest digital marketing trends in the business. With the rate of change increasing year after year, every digital marketer must devote time and effort to upskilling and learning.
Continue reading to learn about 6 digital marketing trends that will help your company not just survive, but prosper in this era of change.
- Programmatic Advertising
Programmatic advertising refers to the use of artificial intelligence (AI) to automate ad buying in order to target more precise audiences. For example, real-time bidding is a kind of programmatic ad buying. This automation is far more efficient and quick, resulting in more conversions and cheaper client acquisition expenses. It’s altering the face of digital advertising so quickly that 86.2% of digital display ads in the United States will be programmatic by end of 2021, according to eMarketer.
- On LinkedIn, there is more social selling.
Many individuals still misunderstand the potential of LinkedIn’s social selling and, more crucially, the quality of leads you can create through sponsored advertisements. Although CPCs are more than on Facebook, you are paying for quality. In 2020 and 2021, the majority of decision-makers are now on LinkedIn. You’re definitely losing out if you don’t show your face there.
- The Importance of Direct Mail Is Growing
Direct mail is exploding in popularity. People are spending more time at home than ever before, and businesses are using tangible touchpoints like postcards to capitalize on this trend. I’ve experienced this firsthand as the founder and CEO of a direct mail technology firm. Projections for 2020 were unprecedented. In 2021/2022, expect to see more advertisements in your mail.
- A Greater Emphasis on Instagram Reels
Without a doubt, Instagram Reels are and will continue to be a huge craze. Reels are at the forefront of the Instagram algorithm, to the point that they’ve made the Reels symbol the app’s centerpiece. When feasible, use Reels instead of regular videos, since this will ensure that your material is viewed by as many of your followers as possible, eventually increasing engagement and shares of your content.
- The Use of Chatbots
In 2021, chatbots became an essential element of digital marketing. This AI-based solution employs instant messaging to communicate with your customers or site visitors in real time, day or night. Many customers enjoy dealing with chatbots since they are available 24 hours a day, respond quickly, retain your complete purchase history precisely, and never lose patience. These virtual assistants provide excellent customer service by anticipating clients’ needs and automating routine activities, allowing you to focus on more essential duties.
- Video Promotion
Video marketing is one of the most significant marketing trends today, if not the most essential, and will continue to be so for the next 5-10 years. In 2021, these figures demonstrated the necessity of include video in your digital marketing strategy:
- 70% of customers say they’ve shared a brand’s video on social media.
- Video has boosted the conversion rate of 72 percent of firms.
- Consumers think that seeing product videos gives them more confidence when making online purchases (52%).
- After seeing a video, 65 percent of executives go to the marketer’s website and 39 percent phone a vendor.
That concludes our thorough list to the 6 most significant digital marketing trends to watch in 2021/2022.
“Change is the law of life,” declared John F. Kennedy. Those who focus solely on the past or present will undoubtedly miss the future.”
Change is an inevitable aspect of the job for anybody working in digital marketing. To obtain an advantage over your rivals, you must constantly focus forward and seek to adopt new technology, techniques, and tactics.
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