The Psychology of Likes on Social Media


Social media has become an integral part of our daily lives. On our gadgets, we spend countless hours looking for fascinating subjects, talking to friends, watching movies, and getting the latest celebrity gossip. But, have you ever shared something on social media just to come back later to see how many people liked it? Do you get a psychological thrill before you check your social media feeds?

Likes on social media are addicting and they influence your brain in the same way as drugs do. They represent a rise in popularity, allowing you to constantly compare yourself to your peers. There’s a very good reason why social media makes you feel so good. This offers us a high, a genuine physiological high, which is why we keep coming back to it.

According to new research, when we see our material being appreciated, the same brain circuits that are activated when we consume chocolate or win money are also activated. In a ‘follow the crowd’ mindset, seeing likes on a stranger’s post made research participants more willing to interact with it. This behavior can turn into a vicious circle.

Why Are Likes Beneficial to Business?

Knowing the impact of likes on a personal level differs from getting likes as a business. Likes are wonderful for brand awareness, but don’t expect them to translate into revenue increases, unless you do something truly unique and original. For businesses, social media is a long-term strategy. Launching a new page and expecting sales to start is not the ideal marketing approach. In addition, likes can be seen as an expression of affinity. They can also boost the engagement of a business. 

How Are Likes Perceived?

On social media sites, “Likes” and social media notifications are two tools that activate the brain. These interactions, according to research, constitute social benefits. This positive input has characteristics in common with social incentives, such as the good feeling one gets when donating to charity. Both are motivators and the brain plays a role in mediating between these two systems. This procedure creates a dopamine loop between the two. Psychological “wanting” often leads to addiction, and seekers may never feel completely gratified.

Why Do We Want to be Liked?

We share our ideas and interests in order to keep in touch with the people we care about. We want to give others a sense of who we are, and it makes us happy when our friends and followers respond positively to our postings. We feel better the more we are “liked”. This raises our natural dopamine and elevates our mood and view of ourselves . 

Final thoughts 

By uploading a photo or remark on social media, you expose yourself or your company to criticism. You’ve discovered that you’re receptive to other people’s ideas. Individuals and businesses alike want acceptance from their peers. When we obtain clearance, everything hums. Everyone, even companies, get a small dose of dopamine. That is why we want to come back for more, and why social media probably will not go away anytime soon. 

BIBO is a thriving business, media, and entrepreneurship community that fully embraces and encourages the practice of health and wellness practices for the entrepreneur! Be sure to join our growing Facebook group, BIBOBusinessClub. And check out how we can help you get very affordable online media exposure and awareness for your product or service. And for those seeking quality, yet AFFORDABLE training to help your business or mission…check out our NEW training platform, Bloominar